Post by account_disabled on Dec 12, 2023 0:54:14 GMT -5
International festival ( Festival) which in the past TCEB has supported more than 100 festivals , creating economic revolving funds . providing the country with more than 50,000 million baht , with the direction of future operations TCEB will drive by using social, cultural, and economic "costs" or Soft Power as a 360-degree value creator in creating experiences that are unique, valuable , and new selling points. That is driven by cooperation from all sectors, with urgent measures (Quick Win) that must be taken in 2024 , namely accelerating aggressive marketing abroad.
Focus on building networks through roadshow One-on-One Meeting along with opening the stage to listen to various challenges. To focus on building a network income and opportunities on the world stage 2. International trade show From the report of the World Exhibition Association Email Data or UFI , it was found that in 2022 Thailand was number one in ASEAN and number 4 in Asia in terms of exhibition space , and in 2023, exhibitions are still a factor. Important to increase income and number of Foreign MICE travelers entering Thailand which exceeded the set target by 68%, or equivalent to the revenue in 2019, which was the year with the highest amount before the outbreak of COVID-19.
There was also a trade fair. No less than 25 new jobs have been created and are likely to continue to grow in the future. TCEB has therefore prepared Guidelines for creating profit Eliminate competition for U. Thai trade fair industry By creating analytical tools Backpack group access Targeting markets where competition is not very high ( Blue Ocean) , ready to create and expand business opportunities and sustainable development 3. Domestic MICE market: In 2023, there are 16.5 million domestic MICE travelers, accounting for 95% of overall MICE travelers. Domestic and international Generate income of approximately 50,000 million baht and is still an important basis.
Focus on building networks through roadshow One-on-One Meeting along with opening the stage to listen to various challenges. To focus on building a network income and opportunities on the world stage 2. International trade show From the report of the World Exhibition Association Email Data or UFI , it was found that in 2022 Thailand was number one in ASEAN and number 4 in Asia in terms of exhibition space , and in 2023, exhibitions are still a factor. Important to increase income and number of Foreign MICE travelers entering Thailand which exceeded the set target by 68%, or equivalent to the revenue in 2019, which was the year with the highest amount before the outbreak of COVID-19.
There was also a trade fair. No less than 25 new jobs have been created and are likely to continue to grow in the future. TCEB has therefore prepared Guidelines for creating profit Eliminate competition for U. Thai trade fair industry By creating analytical tools Backpack group access Targeting markets where competition is not very high ( Blue Ocean) , ready to create and expand business opportunities and sustainable development 3. Domestic MICE market: In 2023, there are 16.5 million domestic MICE travelers, accounting for 95% of overall MICE travelers. Domestic and international Generate income of approximately 50,000 million baht and is still an important basis.