Post by account_disabled on Dec 26, 2023 1:31:50 GMT -5
Gianluca Diegoli is a professional with over twenty years of experience who deals with marketing, online business and eCommerce. After long experience in companies such as Crif, Telenor, Tiscali, LVMH and Ducati, he now helps his client companies to define — and put into practice — the digital and online sales strategy. In 2012 he founded, with Alessandra Farabegoli, digitalupdate.it , one of the most popular digital "schools" in Italy. He is a contract professor at IULM and since 2004 has managed minimarketing.it , one of the most read marketing blogs in Italy. Gianluca is also the author of various books, including Mobile Marketing, published by Hoepli, and Social Commerce, by Apogeo. You can find him on Linkedin , Twitter and various other social networks, always as gluca digital update.
What is your professional background? I am one of Country Email List those who studied "traditional" marketing, with a degree from Bocconi etc. etc., who however was dazzled by the revolution of the Internet and has never been separated from it since then. Even now, I believe that digital marketing is simply "contemporary marketing", indeed, an organic part of marketing, without prefixes, which must be current, or it simply isn't. 2. For those who do online marketing and communication, technical tools have a notable impact. There are tools that require professional technicians and tools, such as WordPress, which are decidedly more democratic. What is your personal experience and that of your customers with WordPress? Communication has changed the tools. Tools have changed communication.
The ease of online publication has given rise to a quantity of content never seen before in the history of marketing and humanity. WordPress was one of these, together with Facebook probably: every company can speak directly and easily with its audience. Naturally this presented us with evidence: that many companies, having had the tool, did not know what to say, because they are not used to doing so. I believe WordPress is the main tool for starting to tell your story: because it removes technical excuses. It can't get easier and more immediate than this: "now it's up to you to put the contents in". 3. Inbound marketing, social media marketing, SEO, advertising, and all other digital marketing levers require a wide range of skills.
What is your professional background? I am one of Country Email List those who studied "traditional" marketing, with a degree from Bocconi etc. etc., who however was dazzled by the revolution of the Internet and has never been separated from it since then. Even now, I believe that digital marketing is simply "contemporary marketing", indeed, an organic part of marketing, without prefixes, which must be current, or it simply isn't. 2. For those who do online marketing and communication, technical tools have a notable impact. There are tools that require professional technicians and tools, such as WordPress, which are decidedly more democratic. What is your personal experience and that of your customers with WordPress? Communication has changed the tools. Tools have changed communication.
The ease of online publication has given rise to a quantity of content never seen before in the history of marketing and humanity. WordPress was one of these, together with Facebook probably: every company can speak directly and easily with its audience. Naturally this presented us with evidence: that many companies, having had the tool, did not know what to say, because they are not used to doing so. I believe WordPress is the main tool for starting to tell your story: because it removes technical excuses. It can't get easier and more immediate than this: "now it's up to you to put the contents in". 3. Inbound marketing, social media marketing, SEO, advertising, and all other digital marketing levers require a wide range of skills.