Post by account_disabled on Dec 26, 2023 1:32:22 GMT -5
The situations are very different. There are cases of large companies where online performance is carefully examined, even if often in a poorly integrated way, in silos, between marketing, communication, CRM, etc. In SMEs it is the opposite: most do not have an investment plan in marketing, or even in online, very often the tools are used extemporaneously and disconnected from a general plan. In general, Italy has never had companies based on marketing, but only and always on the product. Then there are wonderful exceptions, which often arise from the enlightenment and "throwing one's heart over the obstacle" of individual entrepreneurs or managers.
The ease with which to put an online store online, especially when using tools Buy Bulk SMS Service like WordPress, may lead one to believe that it is simple to open and manage a virtual store. What are the necessary organizational/management analyzes that a company must do before starting an online sales business? Also in this case, the ease with which we open an e-commerce site ( we also use WordPress and Woocommerce at Digital Update ) can be misleading about the ease of management. The problem is no longer running a store: it is bringing traffic and above all making sure that people buy, in a hypercompetitive market where products are everywhere.Very often the business model is missing, not the infrastructure.
It was born from the experience of the IULM Master in Social Media, probably among the first in Italy, born thanks to the foresight of the prof. Guido Di Fraia, who served as a model for countless university masters. From the master's degree to the specialist degree, it was a linear transition: I must say that it is always a great emotion to shape those who will be the professionals and managers of tomorrow, who study already digitalized marketing. Of course it is a great commitment - even physical! – but it's always satisfying to see kids make their way in subsequent years. 7. Among your many publications, the two books Mobile Marketing (published by Hoepli) and Social Commerce (by Apogeo) stand out.
The ease with which to put an online store online, especially when using tools Buy Bulk SMS Service like WordPress, may lead one to believe that it is simple to open and manage a virtual store. What are the necessary organizational/management analyzes that a company must do before starting an online sales business? Also in this case, the ease with which we open an e-commerce site ( we also use WordPress and Woocommerce at Digital Update ) can be misleading about the ease of management. The problem is no longer running a store: it is bringing traffic and above all making sure that people buy, in a hypercompetitive market where products are everywhere.Very often the business model is missing, not the infrastructure.
It was born from the experience of the IULM Master in Social Media, probably among the first in Italy, born thanks to the foresight of the prof. Guido Di Fraia, who served as a model for countless university masters. From the master's degree to the specialist degree, it was a linear transition: I must say that it is always a great emotion to shape those who will be the professionals and managers of tomorrow, who study already digitalized marketing. Of course it is a great commitment - even physical! – but it's always satisfying to see kids make their way in subsequent years. 7. Among your many publications, the two books Mobile Marketing (published by Hoepli) and Social Commerce (by Apogeo) stand out.