Post by account_disabled on Mar 6, 2024 0:11:25 GMT -5
Checking out the blip christmas campaign? Don't waste time and send your personalized gift right now!The objective of this article is to help you build efficient lead nutrition that increases your conversion rates and consequently increases your sales. To this end, in addition to concepts and tips, we have gathered testimonials from marketing and sales experts , which will bring you new perspectives and precious insights on how to have more assertive lead nurturing in your company. Does Country Email List your sales team waste a lot of time getting around objections from potential customers and end up leaving those who are closest to this decision waiting and cooling off? If the answer is yes, designing a good lead nurturing strategy will certainly bring better results for your company. What are the advantages of having an assertive lead nurturing strategy? Generally, a person is not prepared to buy a product or hire a solution on the first visit to your website, a survey showed that 92% of these visitors are not ready . The data in the image below is extremely relevant and shows a considerable increase in sales and a reduction in costs for companies that use this type of strategy.
Lead nurturing source: hubspot 2013 state of inbound marketing report what is lead nurturing? Lead nurturing is already an established strategy in digital marketing, its main objective is to make potential customers (leads) more educated and accelerate the purchasing decision process , delivering more qualified opportunities to a company's commercial team. With the help of a marketing automation tool it becomes scalable and even more efficient. It is the role of the marketing team to take care of this relationship with leads at the top and middle of the sales funnel , but it can also be used by salespeople in processes where the sales cycle is longer and requires more points of contact between parties. Nutrition helps keep leads “hot” and increases the chances of closing a deal many professionals, motivated by the need of the moment or by the anxiety of reaping immediate results, end up making the mistake of thinking that sending a large number of emails about their product to as many people as possible is lead nurturing. But this is nothing more than a huge waste of time and money. Summarizing lead nurturing into “send an email” is a mistake.
Nutrition is a strategic process of educating a person about their solution. Throughout the customer's purchasing journey, the company empowers the potential buyer with relevant content that helps them understand how the organization, with its solution, can alleviate a pain they face or help them with a challenge. Mature nurturing processes reduce the friction of learning and are spontaneously suggestive. In other words, they communicate with a noise-free approach, where the customer is and how they can absorb the content. Amanda alves (@sales.Operations) , s&op specialist at blip now that you know what lead nurturing is and isn't, here's our first tip: never forget, leads are people ! Don't see your lead base as a pile of emails from people with common interests, as each one of them is inserted in a universe of complexities and you need to get closer and closer to understanding what their pain points are, how they prefer communicate and where they are in the purchasing journey. Here are 3 important tips for taking care of your lead base, which is also the most important part of the assertive nutrition nutrition process.